Creator: Worldwide Paralympic Committee (IPC)
Printed: 2025/04/03
Publication Kind: Informative
Matter: 2024 Paralympics Paris – Publications Checklist
Web page Content material: Synopsis – Introduction – Important – Insights, Updates
Synopsis: This report highlights the unprecedented world broadcast attain of the Paris 2024 Paralympic Video games, setting new data in viewership, on-line engagement, and media protection. With over 12,941 hours of content material broadcast throughout a number of platforms and a staggering 763.3 million hours of dwell protection consumed, the occasion noticed an 83% enhance in viewership in comparison with Tokyo 2020. Notably, for the primary time, all 22 Paralympic sports activities acquired dwell protection, underscoring the rising worldwide curiosity in Para sports activities. Web searches associated to the Video games exceeded one billion, and the Opening and Closing Ceremonies achieved their highest-ever audiences. The findings, supported by Nielsen analysis, point out a major rise in accessibility and engagement, benefiting various audiences, together with folks with disabilities and seniors, by offering extra alternatives to witness elite-level adaptive sports activities – Disabled World (DW).
Introduction
Key Factors:
- International broadcast protection of Paris 2024 Paralympic Video games set new benchmarks.
- Paralympic associated web searches broke the one billion barrier for the primary time.
- 12,941 hours of protection broadcast globally from the Paralympic Video games, essentially the most ever.
- Variety of dwell TV hours consumed by viewers elevated by 83 per cent in comparison with Tokyo 2020.
Focus
The Paris 2024 Paralympic Video games had been an incredible broadcasting success with extra platforms and nations screening the occasion than ever earlier than, viewers consuming a file variety of dwell hours, the Opening and Closing Ceremonies attracting their largest ever dwell audiences, and Paralympic associated web searches breaking the one billion barrier.
The Paris 2024 Paralympic Video games had been coated by a file 225 Media Rights Holders, internet streamers, digital, social and audio platforms. Which means that for the primary time in historical past the world’s eight billion folks had the chance to observe the occasion.
In response to new Nielsen analysis performed on behalf of the Worldwide Paralympic Committee (IPC), 763.3 million hours of devoted dwell protection was consumed by viewers worldwide in the course of the Paris 2024 Paralympic Video games, 83 per cent greater than the Tokyo 2020 Paralympic Video games.
Continued…
This consumption stems from 12,941 hours of protection that was broadcast from the Video games by Media Rights Holders and world media retailers, 10,428 hours of which coated dwell sport. The general variety of hours broadcast from Paris 2024 is 48 per cent greater than the 8,700 hours proven from Tokyo 2020 and 154 per cent greater than the 5,100 hours broadcast from Rio 2016.
The general dwell viewers for the Paris 2024 Paralympic Video games grew by 40 per cent from Tokyo 2020 and by 117 per cent in comparison with Rio 2016.
Continued…
Mike Peters, the IPC’s Chief Government Officer, mentioned:
“Due to the excellent performances of the Paralympians in these iconic venues in Paris, the large work of Media Rights Holders all over the world, the breathtaking photographs supplied by the Olympic Broadcasting Providers (OBS), and the dedication of the IPC’s personal broadcast group, Paris 2024 broke just about each Paralympic broadcasting file.”
“The European time zone noticed a number of Media Rights Holders within the area together with France TV, ZDF, ARD, Rai and Channel 4 considerably enhance their dwell protection in comparison with earlier Video games. This led to an enormous enhance within the variety of dwell hours consumed by viewers, method past what was achieved for Tokyo 2020.”
“As well as, extra folks than ever earlier than had the chance to benefit from the Video games throughout a number of platforms. We’re extraordinarily pleased with the outcomes as they underline the rising world curiosity and attraction of the Paralympic Video games.”
Jon Stainer, International Basic Supervisor of Nielsen Sports activities, mentioned:
“This file breaking quantity of consumption for a Paralympic Video games is testomony to the IPC and broadcasters in persevering with to make the Video games accessible. Additionally it is an indication of the rising urge for food of shoppers all over the world for Para sport. These figures act as an ideal platform for industrial and fan development forward of each the Milano Cortina 2026 Paralympic Winter Video games and the LA28 Paralympic Video games.”
Continued…
Opening and Closing Ceremonies Smash Data
The spectacular Paris 2024 Paralympic Video games Opening Ceremony, which befell on 29 August on the iconic Place de Concorde, was watched by a file cumulative TV viewers of practically 349.8 million folks. The viewers dimension marks a ten per cent enhance in comparison with Tokyo 2020 and is nearly double the 185 million who watched the London 2012 Paralympic Video games Opening Ceremony.
The Paris 2024 Paralympic Video games Closing Ceremony was watched by a cumulative TV viewers of 193.6 million folks, practically 40 per cent greater than the 139 million that tuned in for the Tokyo 2020 Closing Ceremony.
All 22 Para Sports activities Break New Floor
For the primary time in Paralympic historical past, some quantity of dwell protection was made obtainable for all 22 sports activities on the Paris 2024 Paralympic Video games.
Para athletics was the game that generated essentially the most airtime with 1,648 hours of protection, adopted by Para swimming (860 hours), Para desk tennis (615 hours), wheelchair tennis (498 hours) and wheelchair basketball (434 hours).
By way of cumulative viewers, throughout all 10 days of protection, Para swimming competitors was watched by 1.3 billion folks, whereas 11 days of Para athletics was considered by 1.2 billion.
There have been file cumulative TV audiences in 9 sports activities, together with Para powerlifting and Para rowing which doubled their viewers numbers in comparison with Tokyo 2020. The viewership numbers for Para taekwondo elevated by 70 per cent, boccia grew by 70 per cent, and Para archery 68 per cent.
Continued…
IPC’s Personal Platforms Interact New Audiences
By way of the IPC’s personal digital platforms, there have been greater than 305 million video views in the course of the Paris 2024 Paralympic Video games, a rise of 35 per cent on Tokyo 2020. The variety of engagements additionally grew to 16.1 million, 24 per cent greater than the earlier summer season Video games.
Underlining the rising world curiosity and engagement, the variety of Paralympic-related web searches in the course of the Paris 2024 Paralympic Video games broke the one billion-barrier for the primary time. Within the USA, Paralympics positioned fifth within the prime Google information searches of 2024.
For the 2 weeks previous to the Paralympic Video games Opening Ceremony, the IPC’s digital platforms loved 225 million video views, a 448 per cent enhance in comparison with the identical interval for Tokyo 2020.
Throughout the entire yr, the IPC’s platforms generated 1.6 billion video views and practically 91 million engagements from greater than 7,400 posts.
The Paris 2024 Paralympic Video games befell between 29 August and eight September 2024. The occasion attracted 4,400 athletes from a file 169 delegations.
Editorial Be aware: The Paris 2024 Paralympic Video games set a brand new benchmark for inclusivity and world attain, proving that the urge for food for Para sports activities continues to develop. The video games exemplify how world occasions can foster inclusivity and redefine accessibility requirements in sports activities broadcasting. By breaking data in viewership and engagement, these Video games not solely celebrated athletic excellence but additionally broadened societal consciousness of incapacity sports activities. As media protection expands and digital engagement surges, the Video games not solely rejoice athletic excellence but additionally reshape perceptions of incapacity in sport. These record-breaking figures function a basis for even larger visibility in future Paralympic occasions paving the way in which for even larger visibility at future occasions like Milano Cortina 2026 and LA28 – Disabled World (DW).
Attribution/Supply(s): This quality-reviewed publication was chosen for publishing by the editors of Disabled World (DW) resulting from its relevance to the incapacity neighborhood. Initially authored by Worldwide Paralympic Committee (IPC) and printed on 2025/04/03, this content material could have been edited for type, readability, or brevity. For additional particulars or clarifications, Worldwide Paralympic Committee (IPC) could be contacted at paralympic.org NOTE: Disabled World doesn’t present any warranties or endorsements associated to this text.
